BTL Activation Services
In today’s highly competitive marketplace, connecting with customers on a personal level is more powerful than ever. While digital platforms help in visibility, Below-the-Line (BTL) activations go a step further—they create memorable experiences and real engagement. At Fulcrum, we specialize in executing BTL campaigns that directly influence consumer behavior and drive tangible results.
Whether you’re launching a product, promoting a service, or looking to penetrate new markets, our 360° BTL solutions are designed to engage, educate, and convert your audience in the most effective way.
BTL Activation Services We Offer
“Connecting Talent with Opportunity, Anytime, Anywhere”
Society Activations
We target residential societies with high family density to promote products and services that resonate with everyday household needs. From preschool promotions to health and wellness brands, Fulcrum engages residents through mini-events, sampling, and interactive stalls.
Door-to-Door Campaigns
One of the most personalized ways of reaching customers, door-to-door campaigns involve trained Fulcrum promoters interacting with households, distributing brochures, explaining offers, and capturing leads. Perfect for services like home healthcare, educational institutes, or local businesses.
Retail Store Branding & In-Store Promotions
We enhance your in-store presence by placing branding materials such as wobblers, shelf-talkers, floor stickers, and danglers. Our in-store promoters engage walk-in customers to boost product trials and conversions.
Product Sampling
Sampling is still one of the most effective ways to influence buying decisions. Fulcrum organizes structured product sampling at high-footfall areas—societies, parks, retail stores, and events—to introduce your brand in a hands-on way.
Canopy/Kiosk Setup at Key Locations
Our portable, branded canopies and kiosks serve as temporary brand booths for live interactions. These are ideal for tech demos, sampling, registrations, and creating brand visibility in busy areas like markets, college gates, or malls.
Corporate Park Activations
Target working professionals with relevant services or products by conducting activations inside business hubs, IT parks, and office campuses. Perfect for fintech, food, insurance, and wellness campaigns.
Mall Promotions & Brand Stalls
Fulcrum sets up branded stalls and booths in popular malls where shoppers are in a buying mindset. This is ideal for new product launches, premium brand positioning, or awareness campaigns for lifestyle brands.
College & Campus Engagement
Reaching Gen Z and young adults requires fresh, interactive campaigns. Our college activations include games, contests, sampling, and app downloads—targeting students with services like edtech, fashion, or F&B.
Footpath Standee Branding
Low-cost, high-visibility marketing through footpath standees placed strategically near stores, schools, and high-traffic streets. Best for hyperlocal visibility.
Street Team Promotions (Human Banners, Flash Mobs)
Nothing grabs attention like an energetic street team. Fulcrum deploys human banners, brand mascots, and flash mobs to attract crowds and drive buzz for your campaign.
Flyer & Pamphlet Distribution
Our promoters distribute flyers across hotspots like signals, bus stops, outside colleges, and societies. Interactive flyer distribution (with pitch) is ideal for offers and lead generation.
Event-Based Branding
Leverage public and private events to showcase your brand. From college fests and marathons to community gatherings, Fulcrum sets up branding zones and engagement stalls.
Vehicle Branding (Auto Rickshaw, Cab Ads, Vans)
Reach thousands daily with mobile branding through autos, cabs, and vans. We also do van activations with loudspeakers, sampling, or product display.
Direct Sales Promotions
Our trained sales promoters directly pitch your product to customers—ideal for new launches or schemes that need a face-to-face explanation. Perfect for finance, D2C products, or SaaS demos.
Sales Coupon Distribution
We distribute discount coupons at key locations to create urgency and drive walk-ins or app downloads. Works well in retail, salons, cafes, and service sectors.
Local Market Penetration Drives
We help you break into new markets with field promoters, dealer visits, and shop-to-shop awareness drives, especially in Tier 2 & 3 zones.
Dealer/Retailer Onboarding Activities
Need to build a retail network fast? Fulcrum manages dealer/distributor onboarding campaigns where our team meets potential partners and explains your offerings.
B2B Field Marketing & Direct Pitching
We organize B2B campaigns with field staff who visit offices or businesses, pitch your product or service, and generate qualified leads.
Why Choose Us ?
“Your Success, Our Skilled Workforce – Anytime, Anywhere.”
At Fulcrum, we don’t just execute—we deliver impactful brand experiences. Our trained and verified field teams are experts in real-time customer engagement, ensuring every activation connects meaningfully with your audience. We provide detailed reporting including leads, footfall, photos, and promoter performance.
Our presence spans across India, including major metros and Tier 2/3 cities such as Delhi, Mumbai, Pune, Bengaluru, Hyderabad, Kolkata, Jaipur, Ahmedabad, Lucknow, and Indore. This extensive reach allows us to activate campaigns swiftly and strategically, no matter the location. With deep local insights and pan-India execution capability, Fulcrum is your trusted offline marketing partner.
Experienced & Verified Workforce
We carefully vet all gig workers, ensuring they are qualified, experienced, and professional, so you can trust that your project is in capable hands.
Nationwide Coverage
With a pan-India presence, we manage teams and execute projects across all major cities and regions, providing tailored recruitment services no matter where you operate.
Expert Recruitment Solutions
We specialize in recruiting highly skilled gig workers for sales, marketing, brand promotions, and temporary staffing needs, ensuring your projects are executed flawlessly.
End-to-End Project Management
From recruitment to team management, we handle everything, ensuring your project runs smoothly from start to finish without you worrying about the details.
Cost-Effective Solutions
We provide transparent and competitive pricing tailored to your specific project needs, ensuring that you receive the best value for high-quality services without hidden costs.
Pan India Coverage
We operate across Tier 1 to Tier 3 markets, covering over 200+ cities, including:
Mumbai, Delhi, Bengaluru, Pune, Ahmedabad, Jaipur, Lucknow, Indore, Patna, Bhubaneswar, Nagpur, Nashik, Surat, Hyderabad, Kochi, Guwahati, and more.
Wherever your brand needs to go — our feet-on-street teams are already there.
Why Choose Fulcrum?
🔹 15+ Years of On-Ground Sales & Distribution Expertise
🔹 Pan-India Presence with Local Execution Teams
🔹 Real-Time Reporting, Photos & Location Tracking
🔹 Campaign Customization for Every Industry & Brand Size
🔹 Flexible Models: Short-Term Projects to Long-Term Sales Outsourcing
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!