Startup Consulting

We at Fulcrum offers customised Consultancy, Legal or Compliance Advisory and Digital Marketing Startups and Small or Medium Sized Enterprise (SME or MSME). Business Plan and Business Strategy appears to be almost similar but both have a fundamental difference, we help the startups to move from Plan to Strategy, which closely bounds the Execution after the SWOT (Strength, Weakness, Opportunity and Threat) Analysis. Our Support and Consultant Advisory Panel helps them in Setting up Business Entity, Sales Analysis, Sales Planning, Opens Opportunity for Global Sales, Implement Work-Flow Process, Training Workshops, Performance Analysis and Calculating Business Projections. Market Analysis, Technology Advisory, Competition, Demand-Supply Projections and Trends Analysis are key factors which every startup must consider in their Business Plan.

Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.

We help clients put in place lean systems for production, editorial processes, and business support functions that maintain quality and improve efficiency while delivering cost savings. Our consultants help facilitate the transition to new operating processes throughout the organization.

Technology Upgradation
We help our media and entertainment clients reduce IT spending by 15-20 percent, freeing up significant capital to invest in organizational or product improvements.

Media and entertainment businesses face challenges from the increasing pace of innovation in media production, the fragmentation of audiences, and rising marketing costs. We help companies make strategic use of technology and performance management systems to improve market and operating performance.

Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.

India’s startup ecosystem in 2025 is experiencing unprecedented growth, fueled by technological advancements, government initiatives, and a surge in entrepreneurial ventures. As startups navigate this dynamic landscape, the role of startup consulting has become increasingly vital in guiding new businesses toward sustainable success.Aalpha

🚀 The Booming Indian Startup Ecosystem

India is witnessing a significant uptick in startup activities:

Startup Proliferation: The number of startups is projected to double by 2030, contributing to the creation of 50 million jobs across various sectors. The Times of India
Venture Capital Surge: Venture capital funding rebounded to $13.7 billion in 2024, a 1.4x increase from the previous year, positioning India as Asia-Pacific’s second-largest VC destination. Bain
IPO Momentum: At least 23 new-age tech startups are poised for public listings in 2025, nearly doubling the count from 2023, indicating robust investor confidence. Inc42 Media

The Role of Startup Consulting

Startup consulting firms play a pivotal role in this ecosystem by offering:

Strategic Planning: Crafting business models, go-to-market strategies, and growth roadmaps tailored to specific industries.
Financial Advisory: Assisting in fundraising, financial modeling, and navigating complex investment landscapes.
Regulatory Compliance: Guiding startups through legal frameworks, including registrations, taxations, and intellectual property rights.
Technology Integration: Advising on the adoption of emerging technologies like AI and blockchain to enhance operational efficiency.

🔍 Emerging Trends in Startup Consulting

Consulting services are evolving to meet the changing needs of startups:

AI and Deep Tech Focus: Consultants are increasingly specializing in areas like generative AI and machine learning to support tech-driven startups.
Sustainability and ESG: There’s a growing emphasis on environmental, social, and governance (ESG) factors, with consultants helping startups align with sustainable practices. LinkedIn
Tier-2 and Tier-3 City Expansion: Startups in smaller cities are gaining traction, and consultants are extending their services beyond metropolitan hubs to tap into this growth. India Employer Forum

Leading Startup Consulting Firms in India

Several firms have established themselves as key players in the startup consulting space:

Startup Xperts: Offers end-to-end consulting services, including business strategy, digital marketing, and virtual CFO services.
Aalpha Information Systems: Specializes in technology consulting, assisting startups in software development and IT infrastructure planning.
GrowthRocks: Focuses on growth hacking strategies, helping startups scale rapidly through innovative marketing techniques. GrowthRocks

Government Initiatives Supporting Startups

The Indian government has launched several programs to bolster the startup ecosystem:Wikipedia

Atal Innovation Mission (AIM): A flagship initiative aimed at promoting a culture of innovation and entrepreneurship across the country. Wikipedia
Startup India: Provides startups with tax benefits, easier compliance, and funding support to encourage innovation.

In conclusion, as India’s startup landscape continues to flourish, the demand for specialized consulting services is set to rise. Startup consultants are not just advisors but strategic partners, guiding entrepreneurs through the complexities of building and scaling successful ventures in a competitive market.

Our Marketing Services

Looking for a marketing partner that delivers results on the ground and online? Let’s work together to grow your brand.

At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.

Offline Marketing Services

We bring your brand directly to your target audience through high-impact on-ground campaigns. From door-to-door promotions and shop-to-shop marketing to society activations and street-level visibility drives, our offline marketing strategies ensure your message reaches the right people at the right place.

Brand Activation Services

Our brand activation services are designed to create real-time customer engagement and brand recall. We manage everything from in-store promotions, roadshows, van campaigns, RWA/society activations, and trade channel events to sampling and product demonstrations — turning interactions into conversions.

Telemarketing Services

We offer professional telemarketing services to help businesses generate leads, qualify prospects, set appointments, and re-engage customers. With multilingual support, CRM integration, and trained agents, we provide voice-based outreach that delivers results across both B2B and B2C segments.

Digital Marketing Services

From search engine marketing and social media advertising to email, WhatsApp, and performance marketing, we offer a full range of digital solutions to increase visibility, drive engagement, and generate quality leads. Our hybrid campaigns combine digital tools with on-ground strength for maximum impact.

Our Offline Marketing Services

From strategy to street-level execution — we bring your brand to life, where your customers are.

On-Ground Marketing & Sales Solutions

At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.

We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.

Our Brand Activation Services

Brand Activation Services We Offer

For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.

Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.

A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.

Hyperlocal & Community Activation

Event-Based Activation

Corporate & B2B Activation

Our Telemarketing Services Services

Let our voice represent your brand — clearly, consistently, and convincingly.

All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.

Telemarketing Services We Offer

Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.

With a focus on building trust through personalized conversations, our telemarketing campaigns help you:

Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.

Our Digital Marketing Services

From first click to final conversion, we help you stay connected, competitive, and customer-focused.

Digital Marketing & Customer Engagement

In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.

Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.

Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.

We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all

Built for All Sectors

At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.

We Help You

Launch your business.

No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!

Call US : +91 8484099961