Pharma & HealthCare Industries
HealthCare & Medical Field has been greatly changed with the evolving technology, with ease in Process & Management of WorkFlow. Infact with the growing Digitisation & increased penetration of Internet & Mobile devices, information essentially needs to be made available in fraction of seconds from any location – But alongside primary constraint being Privacy of the Records.
Our expert team provides consultation & Healthcare Process Technology Solutions and Applications for the industry.
Technology in HealthCare, Medical & Pharma Industry
Hospital or Clinical Management Applications and Patient Record Management: Scope of such applications & systems covers Medical Record Management, Patient Scheduling, Office Management, patient management and monitoring system, Medical Practice Management, Electronic Medical Record (EMR) software, Prescription Writing and Medical Billing Applications.
India’s Pharmaceutical and Healthcare industries are experiencing robust growth in 2025, driven by increased domestic demand, technological advancements, and supportive government initiatives.
💊 Pharmaceutical Industry: Growth and Global Impact
Market Expansion: India’s pharmaceutical market is projected to grow from $61.36 billion in 2024 to $174.31 billion by 2033, reflecting a CAGR of 11.32%. IMARC Group+1Medium+1
Global Supplier: India is the world’s largest provider of generic medicines, contributing approximately 20% of global generic drug exports. Wikipedia+1Wikipedia+1
Recent Performance: In April 2025, the pharmaceutical sector registered a 7.8% year-on-year growth, with total sales reaching ₹19,711 crore, driven by price-led expansion and strong demand in chronic therapies. The Times of India+1ETManufacturing.in+1
🏥 Healthcare Industry: Expansion and Innovation
Market Size: The Indian healthcare sector is projected to reach $638 billion by 2025, growing at a CAGR of 22%. Express Healthcare+2Bajaj Finserv Asset Management Ltd+2indiahealth-exhibition.com+2
Digital Health: The eHealth market in India is estimated to touch $10.6 billion by 2025, with telemedicine expected to be a significant revenue generator.
Preventive Healthcare: The preventive healthcare segment is anticipated to reach a market size of $170 billion by 2025, fueled by the rise of fitness and wellness platforms.
🔬 Key Growth Drivers
Government Initiatives: Programs like the Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) aim to provide affordable generic medicines, enhancing access to essential drugs. Wikipedia+1Wikipedia+1
Medical Tourism: India’s medical tourism sector is growing, with the market expected to reach $13 billion by 2026, attracting patients from over 78 countries. Wikipedia
Private Investment: In 2023, private equity and venture capital investments in India’s health and pharmaceutical sector hit a record of about $5.5 billion, indicating strong investor confidence. Financial Times
India’s pharmaceutical and healthcare industries are on a significant growth trajectory in 2025, bolstered by domestic and international demand, technological advancements, and strategic investments. These sectors are poised to play a pivotal role in the global health landscape, offering opportunities for stakeholders across the value chain.
Our Marketing Services
Looking for a marketing partner that delivers results on the ground and online? Let’s work together to grow your brand.
At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.
Offline Marketing Services
We bring your brand directly to your target audience through high-impact on-ground campaigns. From door-to-door promotions and shop-to-shop marketing to society activations and street-level visibility drives, our offline marketing strategies ensure your message reaches the right people at the right place.
Brand Activation Services
Our brand activation services are designed to create real-time customer engagement and brand recall. We manage everything from in-store promotions, roadshows, van campaigns, RWA/society activations, and trade channel events to sampling and product demonstrations — turning interactions into conversions.
Telemarketing Services
We offer professional telemarketing services to help businesses generate leads, qualify prospects, set appointments, and re-engage customers. With multilingual support, CRM integration, and trained agents, we provide voice-based outreach that delivers results across both B2B and B2C segments.
Digital Marketing Services
From search engine marketing and social media advertising to email, WhatsApp, and performance marketing, we offer a full range of digital solutions to increase visibility, drive engagement, and generate quality leads. Our hybrid campaigns combine digital tools with on-ground strength for maximum impact.
Our Offline Marketing Services
From strategy to street-level execution — we bring your brand to life, where your customers are.
- Plan.
- Execute.
- Repeat.
On-Ground Marketing & Sales Solutions
At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.
We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.
- Retail Channel Placement
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
Our Brand Activation Services
- Plan.
- Execute.
- Repeat.
Brand Activation Services We Offer
For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.
Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.
A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.
Event-Based Activation
In-Store Activation
Outdoor & On-Ground Activation
Retail & Trade Channel Activation
Let our voice represent your brand — clearly, consistently, and convincingly.
All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.
Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.
With a focus on building trust through personalized conversations, our telemarketing campaigns help you:
Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.
Our Digital Marketing Services
From first click to final conversion, we help you stay connected, competitive, and customer-focused.
- Plan.
- Execute.
- Repeat.
Digital Marketing & Customer Engagement
In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.
Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.
Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.
We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all
Built for All Sectors
At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!
Call us Here to get Latest Update
Contact us today to get started!
