Media & Advertising
We help our clients to develop strategies to enhance their performance with clear articulation of their brand values.
We can provide expert consultancy and develop new marketable strategies. We find that clients are looking for assistance offering distinctive products, developing ways to accurately evaluate the return on investment from new media advertising, and finding better ways to meet the needs of advertisers. We help media companies improve the performance of their advertising by improving their effectiveness, smarter pricing and ensuring that value propositions are clearly articulated.
Digital Media
We help develop digital media strategies that reach more customers and gain competitive advantage. We help clients with the development of their digital businesses to enhance growth and drive sustainable revenue increases, across all media sectors. We help companies build a transformation roadmap to address the sometimes significant organizational and infrastructure challenges to becoming a digital leader.
We have dedicated digital media and digital marketing experts in more than 10 locations who offer clients comprehensive perspectives and hands-on support for a range of activities, including leveraging social media, conducting digital analytics, pursuing market research, and developing online strategies.
Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.
We help clients put in place lean systems for production, editorial processes, and business support functions that maintain quality and improve efficiency while delivering cost savings. Our consultants help facilitate the transition to new operating processes throughout the organization.
Media and entertainment businesses face challenges from the increasing pace of innovation in media production, the fragmentation of audiences, and rising marketing costs. We help companies make strategic use of technology and performance management systems to improve market and operating performance.
Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.
India’s Media & Advertising industry is poised for significant growth in 2025, driven by digital transformation, increased consumer engagement, and a dynamic economic environment.
📊 Market Overview
Total Advertising Spend: Projected to reach ₹1.64 lakh crore in 2025, marking a 7% year-on-year growth. NDTV Profit+2Business Standard+2ETBrandEquity.com+2
Digital Advertising: Expected to account for over 60% of total ad spend, reflecting the shift towards online platforms. ETBrandEquity.com
Global Position: India ranks 9th among the top advertising markets worldwide. Business Standard
📱 Digital Advertising Surge
Market Size: The digital advertising market in India is anticipated to grow at a 15.3% CAGR, reaching $32.3 billion by 2030. Grand View Research
Smartphone Dominance: Smartphones are the largest revenue-generating segment, highlighting the mobile-first approach of Indian consumers. PwC
Emerging Trends
AI Integration: Artificial Intelligence is increasingly being utilized for personalized advertising, predictive analytics, and content optimization. Wikipedia
Influencer Marketing: Brands are leveraging social media influencers to reach targeted audiences, especially in tier II and III cities.
Programmatic Advertising: Automated ad buying is gaining traction, allowing for real-time bidding and targeted ad placements.
🏢 Key Industry Players
Agencies: Major players include GroupM, Dentsu, Publicis, and Interpublic Group, offering a range of services from media buying to creative solutions.reuters.com+1reuters.com+1
Platforms: Digital platforms like Google, Facebook, and Amazon continue to dominate the online advertising space.
India’s Media & Advertising industry is on an upward trajectory, with digital channels leading the way. Businesses that adapt to these evolving trends and leverage emerging technologies are well-positioned to capitalize on the opportunities in this dynamic market.
If you need further insights or specific data points, feel free to ask!
Our Marketing Services
Looking for a marketing partner that delivers results on the ground and online? Let’s work together to grow your brand.
At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.
Offline Marketing Services
We bring your brand directly to your target audience through high-impact on-ground campaigns. From door-to-door promotions and shop-to-shop marketing to society activations and street-level visibility drives, our offline marketing strategies ensure your message reaches the right people at the right place.
Brand Activation Services
Our brand activation services are designed to create real-time customer engagement and brand recall. We manage everything from in-store promotions, roadshows, van campaigns, RWA/society activations, and trade channel events to sampling and product demonstrations — turning interactions into conversions.
Telemarketing Services
We offer professional telemarketing services to help businesses generate leads, qualify prospects, set appointments, and re-engage customers. With multilingual support, CRM integration, and trained agents, we provide voice-based outreach that delivers results across both B2B and B2C segments.
Digital Marketing Services
From search engine marketing and social media advertising to email, WhatsApp, and performance marketing, we offer a full range of digital solutions to increase visibility, drive engagement, and generate quality leads. Our hybrid campaigns combine digital tools with on-ground strength for maximum impact.
Our Offline Marketing Services
From strategy to street-level execution — we bring your brand to life, where your customers are.
- Plan.
- Execute.
- Repeat.
On-Ground Marketing & Sales Solutions
At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.
We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.
- Retail Channel Placement
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
Our Brand Activation Services
- Plan.
- Execute.
- Repeat.
Brand Activation Services We Offer
For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.
Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.
A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.
Event-Based Activation
In-Store Activation
Outdoor & On-Ground Activation
Retail & Trade Channel Activation
Let our voice represent your brand — clearly, consistently, and convincingly.
All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.
Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.
With a focus on building trust through personalized conversations, our telemarketing campaigns help you:
Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.
Our Digital Marketing Services
From first click to final conversion, we help you stay connected, competitive, and customer-focused.
- Plan.
- Execute.
- Repeat.
Digital Marketing & Customer Engagement
In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.
Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.
Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.
We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all
Built for All Sectors
At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!
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