Information Technology
Our team of technology professionals that have completed more than 250 engagements across industries and technologies. We draw on this global experience to help solve companies’ most complex technology-related challenges, including how to build their businesses in a digital age. Our experts are especially adept at helping companies through major business transformations or re-inventions of their technology organizations to become more nimble and agile.
India’s Information Technology (IT) sector in 2025 is experiencing robust growth, driven by digital transformation, increased global demand, and strategic government initiatives. Here’s an overview of the current landscape:
📈 Market Overview
Revenue Growth: The Indian IT industry is projected to grow by 5.1% in FY25, reaching $282.6 billion, with expectations to surpass $300 billion in FY26. Reuters+1Wikipedia+1
IT Spending: Overall IT spending in India is anticipated to rise by 11.1% year-on-year, totaling $161.5 billion in 2025. @EconomicTimes
Employment: The sector employs approximately 5.8 million professionals, with 126,000 new jobs added in FY25. @EconomicTimes
🔍 Key Trends
Artificial Intelligence (AI) Integration: AI is increasingly utilized for code generation, software testing, and automation, enhancing efficiency and reducing manual efforts. Deloitte United States
Cloud Adoption: A significant shift towards hybrid and multi-cloud environments is observed, with 62% of Indian companies planning to implement hybrid cloud strategies. Upforce Tech
Cybersecurity Focus: With rising cyber threats, there is heightened demand for cybersecurity solutions and services, prompting Indian IT firms to expand their security portfolios. LinkedIn
Data Center Expansion: India is emerging as a regional hub for data centers, with significant investments aimed at doubling capacity to nearly 400 megawatts by 2027. Financial Times
🌐 Global Positioning
India continues to be a preferred destination for global IT services, with its competitive pricing, skilled workforce, and robust infrastructure attracting multinational corporations. The country’s emphasis on digital initiatives and technological innovation positions it as a key player in the global IT landscape.
In summary, India’s IT industry in 2025 is characterized by sustained growth, technological advancements, and a strategic focus on emerging trends, reinforcing its status as a global technology powerhouse.
Our Marketing Services
Looking for a marketing partner that delivers results on the ground and online? Let’s work together to grow your brand.
At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.
Offline Marketing Services
We bring your brand directly to your target audience through high-impact on-ground campaigns. From door-to-door promotions and shop-to-shop marketing to society activations and street-level visibility drives, our offline marketing strategies ensure your message reaches the right people at the right place.
Brand Activation Services
Our brand activation services are designed to create real-time customer engagement and brand recall. We manage everything from in-store promotions, roadshows, van campaigns, RWA/society activations, and trade channel events to sampling and product demonstrations — turning interactions into conversions.
Telemarketing Services
We offer professional telemarketing services to help businesses generate leads, qualify prospects, set appointments, and re-engage customers. With multilingual support, CRM integration, and trained agents, we provide voice-based outreach that delivers results across both B2B and B2C segments.
Digital Marketing Services
From search engine marketing and social media advertising to email, WhatsApp, and performance marketing, we offer a full range of digital solutions to increase visibility, drive engagement, and generate quality leads. Our hybrid campaigns combine digital tools with on-ground strength for maximum impact.
Our Offline Marketing Services
From strategy to street-level execution — we bring your brand to life, where your customers are.
- Plan.
- Execute.
- Repeat.
On-Ground Marketing & Sales Solutions
At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.
We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.
- Retail Channel Placement
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
Our Brand Activation Services
- Plan.
- Execute.
- Repeat.
Brand Activation Services We Offer
For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.
Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.
A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.
Event-Based Activation
In-Store Activation
Outdoor & On-Ground Activation
Retail & Trade Channel Activation
Let our voice represent your brand — clearly, consistently, and convincingly.
All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.
Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.
With a focus on building trust through personalized conversations, our telemarketing campaigns help you:
Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.
Our Digital Marketing Services
From first click to final conversion, we help you stay connected, competitive, and customer-focused.
- Plan.
- Execute.
- Repeat.
Digital Marketing & Customer Engagement
In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.
Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.
Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.
We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all
Built for All Sectors
At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!
Call us Here to get Latest Update
Contact us today to get started!
