Entertainment Industry
India’s entertainment industry is undergoing a significant transformation in 2025, driven by digital innovation, evolving consumer preferences, and increased global engagement.
📈 Industry Growth & Market Size
Market Valuation: The Indian media and entertainment (M&E) sector is projected to grow at a compound annual growth rate (CAGR) of 7%, reaching ₹3.1 trillion (approximately USD 36.1 billion) by 2027. EY+2The Arabian Stories News+2FICCI+2
Digital Media Dominance: Digital media has become the largest segment, contributing 32% of total M&E revenues in 2024. FICCI+2EY+2EY+2
Key Industry Segments
Streaming & OTT Platforms: With over 547 million OTT users in India, platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar are experiencing significant growth. ISFM+1Wikipedia+1
Live Entertainment: The live events sector is booming, with over 27,000 events held in 2024, marking a 35% increase from the previous year. Reuters
Television: Despite the rise of digital platforms, traditional television remains robust, with revenues expected to grow by 10% to $9 billion by 2026. Financial Ti
Emerging Trends
Global Collaborations: International artists like Coldplay and Ed Sheeran are performing in India, reflecting the country’s growing appeal as a global entertainment hub. Reuters+1The Times of India+1
Technological Integration: The adoption of artificial intelligence (AI) in media and entertainment is accelerating, with the Indian AI market in this sector expected to reach USD 15.6 billion by 2030. Grand View Research
India’s entertainment industry is poised for continued growth, fueled by digital advancements, diverse content offerings, and increasing global collaborations. As consumer preferences evolve, the sector is adapting to meet new demands, ensuring its position as a dynamic and influential player on the world stage.
If you need further details or specific insights into this industry, feel free to ask!
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In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.
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We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all
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