B2B Channel Partner Acquisition
Accelerate Business Growth Through Strategic Channel Sales Execution
In a dynamic and competitive business environment, reaching your target market efficiently and cost-effectively is critical. At Fulcrum Resources Infinity Pvt Ltd, we help businesses across India amplify their reach through powerful Channel Sales Services. Whether you want to build a nationwide distributor network or empower local resellers to push your product in key regions, our team delivers actionable strategies that convert partnerships into consistent revenue streams.
We combine the strength of offline marketing, field marketing, and telemarketing to drive channel engagement and ensure every partner is aligned, enabled, and productive.
What Are Channel Sales Services?
Channel sales allow your business to generate revenue through indirect sales methods by working with resellers, distributors, and value-added providers. This approach significantly reduces the cost of customer acquisition, accelerates sales growth, and facilitates expansion into new markets.
From partner acquisition and enablement to activation and growth, Fulcrum helps build a high-performing partner ecosystem tailored to your business go
We offer comprehensive services to support every stage of your channel sales journey:
Offline marketing involves promoting your brand, products, or services using traditional, real-world methods. It’s a powerful way to engage directly with your target audience, build personal connections, and create memorable brand experiences.
Partner Hunting
We take care of prospecting, negotiating, and launching strategic partnerships across your industry segment. Our team: Identifies the right partners through research and local outreach Pitches your solutions to potential partners Hands off qualified partners to your internal managers for onboarding
Partner Onboarding
We help create sustainable partner programs through: * Structured onboarding and training sessions. * Go-to-market strategy formulation. * Role definition, resource access, and ramp-up planning.
Partner Relationship Building:
Through direct communication with channel Partner, we build meaningful relationships, establishing trust and loyalty.
Partner Enablement
Empowering your partners is key to long-term channel success. We provide: * Solution playbooks. * Sales and marketing toolkits. * Coaching, customer references, and technical support.
Localized Partner Management:
We help your partners remain engaged, updated, and equipped through: * Ongoing communication and feedback loops * Certification programs. * Joint sales efforts and partner sales tracking.
Measurable Results:
Track your sales performance with transparent reporting and real-time insights, ensuring continuous improvement.
Field Marketing for Channel Activation
Our trained field teams help partners stay visible and competitive through:
Dealer activations and regional meets
In-store branding and visual merchandising
Local promotions and lead-gen activities
Offline Campaign Execution
We execute channel support campaigns such as:
POP installation and branding
Retail push campaigns
Ground activations for demand generation
Telemarketing for Channel Engagement
Our tele-agents drive consistent communication with your network:
Re-engaging dormant partners
Promoting new products and schemes
Scheduling reviews and sharing updates
Channel Ecosystem Development
We create and nurture ecosystems that:
Align partners with brand goals
Drive shared sales quotas
Build collaboration between multiple channel tiers
Channel Sales Consulting
Our consultants bring deep domain expertise to:
Design efficient partner models
Improve sales funnel conversion across the ecosystem
Support partner managers with tactical execution plans
Lead Management & Distribution
We help route qualified leads to the right partners via:
Centralized lead qualification
Partner-matching algorithms
Real-time dashboards and feedback loops
Sales Support & Field Follow-Up
Our field and virtual agents back up your partners with:
Joint client meetings
Proposal coordination
Post-sale service calls and documentation
✅ Multi-Channel Execution – We integrate field, tele, and offline marketing for maximum coverage and consistency.
✅ Pan-India Network – Presence across metro, tier-2, and rural markets.
✅ Sector Expertise – Experience in FMCG, Consumer Durables, Electronics, B2B SaaS, Education, and Healthcare.
✅ Partner-Centric Model – We keep your channel motivated and engaged through regular communication and support.
✅ Scalable Operations – From small pilot campaigns to nationwide rollouts.
✅ End-to-End Visibility – Transparent reporting and real-time insights into partner performance.
We Help You
Launch your business.
At Fulcrum Resources Infinity Pvt Ltd, we don’t just create partner networks—we help you build ecosystems that deliver lasting value. Whether you’re scaling up or entering a new market, our channel sales team can become your strategic growth engine.
Contact us today to learn how our Channel Sales Services can expand your brand reach, reduce your sales effort, and maximize profitability.