Educations & E-Learning
Software & Applications for Education & E-Learning
Education Industry has adopted the technology on the fastest pace and its relevance can be effectively understood by the type of services acquired by the education industry. In short if we say that the education industry is adopting so as to avail maximum benefit of the new upcoming technology. This has created dual benefit for the industry by adding convenience in teaching methodology and also on the student side the gathering of information, resources and relevant information is eased.
Moreover the platform which is now emerging for higher education and examination is totally on account of adoption of technology for easing the process of training, education and classes. This pattern of education is commonly termed as online education wherein the lectures and information is available online and the user need to study the modules in presence of the virtual trainer according to his own schedule and timing.
Fulcrum Group Conceptualizes, Plans and Executes Marketing and Promotion Campaigns for Schools, Instututes, Colleges, Universities and E-Learning Startups; Right from Planning out a Right Promotional Strategy to Social Media, Mobile Application, Ground Activation, ATL-BTL Campaigns, our experienced team handles not just the Branding Part but also ensures Right Footfall and Admissions.
Industry Overview
India’s education sector is undergoing a significant transformation, driven by digital adoption and increased demand for accessible learning. The e-learning market in India was valued at USD 10.24 billion in 2023 and is projected to reach USD 28.46 billion by 2029, growing at a CAGR of 18.57% . This growth is fueled by factors such as widespread internet connectivity, smartphone penetration, and a growing preference for flexible learning solutions.
India’s Education and E-Learning sector is undergoing a rapid transformation, driven by digital adoption, increasing internet penetration, and changing learner behavior. Traditional classroom models are evolving into hybrid and fully digital learning environments, supported by a surge in ed-tech platforms and online education startups.
The demand for accessible, flexible, and personalized learning solutions is on the rise — not only in metro cities but also across Tier 2, Tier 3, and rural markets. The National Education Policy (NEP 2020), along with initiatives like Digital India, has further accelerated the integration of technology into education.
Education Sector: Expansion and Innovation
Higher Education Growth: India’s higher education system has expanded to accommodate over 43 million students, marking a 26.5% increase from 2014–15. The Gross Enrolment Ratio (GER) for the 18–23 age group has risen to 28.4%, reflecting improved access to tertiary education. TICE News
Infrastructure Development: The Union Cabinet has approved a ₹11,828 crore expansion plan for five Indian Institutes of Technology (IITs), adding approximately 6,500 new seats to enhance access to quality engineering and technology education. The Times of India
Policy Reforms: The National Education Policy (NEP) 2020 emphasizes foundational literacy, multilingual education, and integration of technology in classrooms. Initiatives like the PM SHRI scheme aim to upgrade over 14,500 schools to serve as exemplars of NEP implementation. Wikipedia
💻 E-Learning Sector: Rapid Expansion
Market Growth: India’s e-learning market is projected to grow at a CAGR of 11.36%, reaching USD 22.6 billion by 2033. The surge is attributed to increased internet penetration, smartphone usage, and demand for flexible learning options. IMARC Group+1openPR.com+1
Technological Advancements: The integration of AI and machine learning is enhancing personalized learning experiences. Mobile learning and gamification are making education more engaging and accessible, especially in remote areas. openPR.com
Government Support: The Indian government has invested ₹500 crore in establishing an AI Centre of Excellence to address learning deficiencies and skill gaps, positioning India as a leader in AI-driven education solutions. ETEducation.com
🌐 Global Collaborations
International Campuses: UK universities, such as the University of Southampton, are establishing campuses in India to tap into the growing demand for higher education, offering degrees at more affordable rates compared to their home countries. The Guardian+1Financial Times+1
India’s education and e-learning sectors are on a robust growth trajectory in 2025, driven by policy reforms, technological integration, and global collaborations, aiming to provide inclusive and quality education to a diverse population.
Our Marketing Services
Looking for a marketing partner that delivers results on the ground and online? Let’s work together to grow your brand.
At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.
Offline Marketing Services
We bring your brand directly to your target audience through high-impact on-ground campaigns. From door-to-door promotions and shop-to-shop marketing to society activations and street-level visibility drives, our offline marketing strategies ensure your message reaches the right people at the right place.
Brand Activation Services
Our brand activation services are designed to create real-time customer engagement and brand recall. We manage everything from in-store promotions, roadshows, van campaigns, RWA/society activations, and trade channel events to sampling and product demonstrations — turning interactions into conversions.
Telemarketing Services
We offer professional telemarketing services to help businesses generate leads, qualify prospects, set appointments, and re-engage customers. With multilingual support, CRM integration, and trained agents, we provide voice-based outreach that delivers results across both B2B and B2C segments.
Digital Marketing Services
From search engine marketing and social media advertising to email, WhatsApp, and performance marketing, we offer a full range of digital solutions to increase visibility, drive engagement, and generate quality leads. Our hybrid campaigns combine digital tools with on-ground strength for maximum impact.
Our Offline Marketing Services
From strategy to street-level execution — we bring your brand to life, where your customers are.
- Plan.
- Execute.
- Repeat.
On-Ground Marketing & Sales Solutions
At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.
We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.
- Retail Channel Placement
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
Our Brand Activation Services
- Plan.
- Execute.
- Repeat.
Brand Activation Services We Offer
For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.
Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.
A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.
Event-Based Activation
In-Store Activation
Outdoor & On-Ground Activation
Retail & Trade Channel Activation
Let our voice represent your brand — clearly, consistently, and convincingly.
All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.
Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.
With a focus on building trust through personalized conversations, our telemarketing campaigns help you:
Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.
Our Digital Marketing Services
From first click to final conversion, we help you stay connected, competitive, and customer-focused.
- Plan.
- Execute.
- Repeat.
Digital Marketing & Customer Engagement
In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.
Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.
Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.
We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all
Built for All Sectors
At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!
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