E-Commerce & Retail Industry

Retail
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of internet.
India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.## Online retail is expected to be at par with the physical stores in the next five years and has grown 23 per cent to $17.8 billion in 2017.
India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT). India has replaced China as the most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class.

E- Commerce
The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. The value of e-commerce market is expected to cross US$ 50 billion by 2018. Much growth of the industry has been triggered by increasing internet and smartphone penetration.
Online travel agents account for the largest market share (70 per cent) in the internet consumer market, while the remaining 30 per cent is occupied by horizontal e-tailing, fashion, furniture, grocery, hotel, food tech, cab aggregators, education technology, and alternative lending among others.
The e-commerce industry been directly impacting the micro, small & medium enterprises (MSME) in India by providing means of financing, technology and training and has a favorable cascading effect on other industries as well.

India’s E-Commerce and Retail Industry is experiencing significant growth in 2025, driven by digital adoption, expanding consumer bases in Tier II and III cities, and supportive government initiatives.Business Standard

📦 E-Commerce Industry: Rapid Expansion

Market Size: India’s e-commerce market is projected to reach $137.21 billion in 2025, with expectations to grow at a CAGR of 21.5%, reaching $363.30 billion by 2030. Mordor Intelligence
Growth Drivers:
- Digital Penetration: Increased internet and smartphone usage, especially in Tier II and III cities, is expanding the online shopper base.
- Payment Innovations: The rise of digital payment platforms like UPI has facilitated seamless online transactions.
- Government Initiatives: Programs like the Open Network for Digital Commerce (ONDC) aim to democratize digital commerce, benefiting small retailers. Business StandardWikipediaTime+1Wikipedia+1
Emerging Trends:
- Social Commerce: Expected to grow by 17.2% annually, reaching $8.42 billion in 2025.
- Quick Commerce: Companies like Zepto and Blinkit are transforming consumer behavior with rapid delivery models, though profitability remains a challenge. GlobeNewswireFinancial Times+2Wikipedia+2digiaccel.in+2

🛍️ Retail Industry: Transformation and Growth

Market Size: India’s retail market is projected to grow from $1.2 trillion to $2.5 trillion by 2035, driven by urbanization and digital adoption. ETRetail.com
Organized Retail: Currently accounting for 12% of the market, organized retail is expected to expand to 17-19% by 2035. ETRetail.com
Consumer Behavior: There’s a shift towards discretionary spending, with increased demand for fashion, electronics, and lifestyle products. Business Standard

🌐 Global Engagement

Exports: Amazon anticipates facilitating $5 billion in exports for Indian sellers in 2024, reflecting India’s growing role in global supply chains. Reuters
Foreign Investments: Major global players are investing in India’s e-commerce and retail sectors, attracted by the vast consumer base and growth potential.

India’s e-commerce and retail sectors are poised for sustained growth, underpinned by technological advancements, evolving consumer preferences, and strategic policy support.

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At Fulcrum, we offer a full spectrum of marketing services designed to help brands connect with customers, generate leads, and drive growth — both offline and online. Our solutions are tailored to suit the needs of various industries and markets, backed by experienced teams and real-world execution strength.

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Brand Activation Services We Offer

For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.

Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.

A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.

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All campaigns are executed using trained agents, monitored scripts, CRM integration, and real-time reporting — ensuring quality, compliance, and results.

Telemarketing Services We Offer

Our telemarketing services are strategically crafted to help businesses effectively connect with their target audience, whether in the B2B or B2C space. From generating qualified leads to nurturing prospects and retaining existing customers, we support the entire sales cycle with human-driven, voice-based engagement.

With a focus on building trust through personalized conversations, our telemarketing campaigns help you:

Whether you’re launching a new product, expanding into new markets, or reactivating dormant customers — our trained tele-calling professionals, multilingual support, and CRM-integrated execution ensure results you can measure and trust.

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In today’s fast-evolving business landscape, digital presence and customer interaction are critical to growth. For industries aiming to scale through hybrid models or adopt a digital-first approach, we offer a comprehensive suite of tech-enabled outreach solutions that go beyond basic online marketing.

Our services are designed to enhance brand visibility, generate high-quality leads, and engage customers meaningfully across multiple touchpoints — ensuring consistent communication, better conversions, and long-term loyalty.

Whether you’re targeting consumers, businesses, or channel partners, our digital marketing and customer engagement strategies are customized to align with your industry, goals, and target audience.

We combine data-driven strategies with real-time campaign execution to help brands build awareness, drive engagement, and ultimately convert interactions into sales — while keeping the customer journey at the center of it all

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